Red wine swirling in a glass

The hardest thing in wine isn't making great wine.

It's giving people a reason to choose it.

Pressed Public Relations

What every winery needs

01

A reason to be remembered.

Before people fall in love with a wine, they need a reason to care about the winery behind it.

What we do

  • Positioning
  • Messaging
  • Brand Narratives
  • Website Copy
  • Leadership Voices
02

Credibility where it matters.

Reputation isn't built overnight, but the right voices can shape how a winery is discovered and understood.

What we do

  • Critic engagement
  • Submission Strategy
  • Media Training
03

Attention that reaches the right people.

Today's wine conversation happens everywhere. We help wineries show up where their audiences are already paying attention.

What we do

  • Media relations
  • Pitching
  • Trade
  • Lifestyle
04

Experiences that reflect the brand.

A winery is experienced long before the first sip. We help ensure every launch, event and visitor experience reflects what makes the brand distinctive.

What we do

  • Product Launches
  • Event Strategy
  • Partnerships
05

A partner who sees the bigger picture.

Not every opportunity is worth pursuing. We help clients make communication decisions that strengthen the brand and support the business over time.

What we do

  • Strategic counsel
  • Executive communications
  • Reputation Management
  • Long-term planning
Wine glass overlooking a vineyard
Experience

We've been there.

For decades, we've worked alongside many of the wine industry's most respected wineries, winemakers and leaders. We've helped launch new wines, earn critical recognition, introduce tasting experiences, support sales teams, build executive visibility and shape the narratives behind some of the industry's most recognized brands.

That experience helps us ask better questions, give better advice and move quickly when opportunities arise.

WHAT WE'VE LEARNED

Good communications starts with good judgment.

Good judgment comes from experience. Knowing when a wine is ready for review. Which critics are the right fit. What deserves attention. Which opportunities are worth pursuing. Those decisions shape how a winery is perceived over time.

OUR PERSPECTIVE

  • 01Every winery has a story. Not every winery has a point of view.
  • 02Recognition follows relevance.
  • 03Great communications supports the business, not just the brand.
  • 04Being talked about isn't the same as being remembered.
  • 05Relationships still matter. They always will.
Wine glasses on a tasting room table