How We Work
Jennifer Scott founded Pressed Public Relations to help wineries tell their unique story and express themselves through engaging experiences.
Our approach is simple. We believe that communications can be a catalyst for introducing wines to the people who will buy and ultimately love them. At the luxury end of the wine market, this means getting scores from top reviewers and creating experiential ways for people to engage.
To do that, we closely collaborate with the winemaking, marketing, direct to consumer and sales teams.
No program or goal is too large. We have a deep network of trusted partners across every discipline to execute and deliver.
We offer a full suite of services to create exceptional brand experiences and build lasting stories with media.
Wine and lifestyle media relations
Brand story development
Luxury event planning and execution
Strategic partnerships & sponsorships
Jennifer believes that every wine has a story to tell - about craft, about place, about people and about shared experiences.
For more than 20 years, Jennifer has worked on some of the most iconic brands in the world of wine to help tell those stories and connect people to the beauty and craftsmanship that goes into every single bottle produced.
Focused primarily on luxury and imported wines from top wine regions, Jennifer uses her expertise to bring these stories to life through media relations, forging strategic brand partnerships and creating unique experiences that bring people together around a passion for wine.
Jennifer has built deep relationships with top media across wine, travel and lifestyle publications and has a true understanding of the luxury market and how to gain attention in a very competitive sector.
Jennifer earned the WSET Level III certificate in Wine & Spirits. She has traveled to more than 35 countries and been to every top wine region around the world.